Introducing India's Most Advanced Revenue Tracking
Rohan Rajpal
Last Updated: 11 November 2025
Introducing India's Most Advanced Revenue Tracking for Influencer Marketing
If you're running a D2C brand in India, you already know the frustration: you're spending lakhs on influencer campaigns, but you can't tell which creators are actually driving revenue. Your Shopify analytics show conversions, but the attribution is all wrong. Sound familiar?
We built Tevy to solve exactly this problem.
Here's the uncomfortable truth: nearly every Shopify store in India uses third-party "one-click checkout" solutions. Whether it's Simpl, Razorpay, Gokwik, or any of the dozen other popular solutions, these checkouts are critical for conversion rates in the Indian market. But they come with a massive hidden cost.
These one-click checkouts don't send proper conversion signals back to Shopify. Their UTM tracking is often last-touch attribution at best, and completely broken at worst. When a customer discovers your brand through an Instagram creator, clicks through multiple times, and finally converts through a one-click checkout, you see the conversion—but you have no idea it came from that creator.
The result? You're flying blind on influencer ROI. You can't identify your best-performing creators. You're probably overpaying creators who aren't delivering, and underinvesting in the ones who are crushing it.
We've built India's most advanced revenue tracking system specifically for influencer marketing. Here's how it works:
Tevy has a proprietary tracking pixel that integrates seamlessly with all popular one-click checkout solutions in India. When a customer completes a purchase through any one-click checkout, our pixel captures the conversion and correctly attributes it to the influencer who drove that customer.
This isn't standard UTM tracking. This is deep, technical integration that ensures every rupee of revenue is tracked accurately—regardless of which checkout system your customer uses.
Many D2C brands have dedicated mobile apps (often built with AppBrew or similar platforms). These app conversions are notoriously difficult to track back to influencer campaigns.
Tevy integrates directly with AppBrew, so when a customer discovers your brand through an influencer and later converts through your mobile app, we track that entire journey. You finally get visibility into how your influencer campaigns are driving app downloads and in-app purchases.
Sometimes pixels and integrations aren't enough. That's why Tevy supports intelligent coupon-based attribution.
When you give a creator a dedicated coupon code, Tevy automatically tracks all orders using that coupon and attributes them to that creator. This works as a powerful fallback system—if our pixel or integration can't capture the conversion for any reason, the coupon code ensures you still get accurate attribution.
But here's what makes it intelligent: Tevy doesn't just blindly attribute every coupon use. We layer our tracking methods to ensure you're getting the most accurate picture possible.
With Tevy, you finally get:
Real ROI visibility: See exactly how much revenue each creator is driving, not just engagement metrics or vanity numbers.
Data-driven creator selection: Identify which types of creators (micro, macro, nano) actually convert for your brand. Stop guessing, start knowing.
Accurate payouts: If you're doing performance-based deals with creators, you can confidently pay commissions knowing the data is accurate.
Better budget allocation: Stop spreading your influencer budget thin. Double down on what's working, cut what's not.
Protection against fraud: With proper tracking, you can identify when conversions aren't coming from legitimate sources.
Unlike global influencer platforms that try to retrofit solutions for India, Tevy was built from day one for the Indian D2C ecosystem. We understand:
- The one-click checkout landscape
- The payment gateway quirks
- The mobile-first consumer behavior
- The creator economy dynamics
This isn't a feature add-on. It's the foundation of everything we do.
If you're serious about influencer marketing and tired of making decisions based on incomplete data, it's time to switch to Tevy.
Install Tevy from the Shopify App Store: apps.shopify.com/tevy
Learn more: www.usetevy.com
Your creators are driving more revenue than you think. Let us show you how much.
Have questions about how Tevy's tracking works for your specific checkout setup? Reach out to us tevy.contact@gmail.com